In a sea of terrible consumer experiences, this “where to buy” solution allowed for search, discovery, bundling and shopping powered by technology that’s location and stock aware. It informed many competitive copycats and created a cult following.

The Problem:

Basketful needed to expand past its ecommerce shoppable landing page and open a new revenue stream. Locators on the market let shoppers cart only one item at a time, were clunky to navigate, and skipped product photos entirely — making discovery and shoppability nearly impossible. I saw an opportunity to far exceed the user experience that was status quo and create a new standard in the industry.

The Solution:

After creating user flows and diving deep into research, I discovered I needed to design around two things consumers craved most to convert; discovery and omni-channel carting/shopping.

1. I designed around large product imagery and maps, browsable/searchable categories, and the ability to select one or more product you’re interested in.

2. I made sure that within two clicks I bring consumers to the cart and do so with multiple products at once. This relied on good data and transparent design and language.

Clients were excited to adopt such a useful tool that gave incremental opportunities for sales and increased their likelihood of product discovery on their own sites.

The Outcome

Following the acquisition of Basketful, the product locator became a core growth driver for SmartCommerce. Its intuitive usability made it an immediate favorite among clients and served as our primary gateway for cross-selling owned-site products. High adoption rapidly outpaced the original tech infrastructure, prompting a successful tech stack re-architecture to support enterprise-level scale. Within its first year, introduction of the redesigned locator drove a 6x increase in product locator client adoption.