Bringing life to an inspiring brand.
Design Ideation . Branding . Graphic Design
After starting up her marketing consulting business from years ago, my client needed to marry her old name with her new business strategy. AI got her a logo to get up and running, but I gave solidified and gave life to her brand for years to come.
The ask:
Create a logo and light brand identity that:
Work with the name “InnoVision”
Communicates to clients in the beauty and wellness industry where majority of her clients are
Brings personality and a unique point of view that is inspired by her real capabilities of strategically growing brands
Shows she is smart and willing to take risks and bring big ideas
Stand out from a sea of monotonous and soulless brands
The AI Created Logo
The Inspiration
The concepts
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Concept 2
You’ve got an eye for how to connect your clients to what they need. You’re always on the lookout for trends and the best marketing strategies, but stay true to your client and stay malleable for what the job takes. You’re bold, full of movement and ideas and are always circling excellence.
Pupil
Circular
Visionary
Energetic
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Concept 3
You take the classic/iconic moments and make them modern. You’re scrupulous in your vision, convicted in your choices, and casually cool. No one will forget the work you’ve done for them, and you will elevate every project you touch.
Thoughtful
Sharp/Clever
Bold
New & Old
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Concept 1
Your vision and energy are undeniably strong, bold and bright. You vibrate with ideas and always have a new way to look at a problem/solution. You’ll promise your clients one-of-a-kind service that stands out from a sea of AI blah.
Vibrate/vision lines
Pop art
Mix of classic and bold
Sassy
The work
The final design
After walking through the concepts and choosing things from each my client liked (with the strong emphasis on an “eye”), I moved forward with finalizing the design.
With a color palette that includes a mix of energetic colors and neutrals, she can push and pull back on how bold she wants to be for the situation.
We locked in on an “eye” logo mark and used the typeface’s “I” and “V” to bring symmetry and cohesiveness to the lockup. Incorporating both together brings dimension and life to a “tech” name, and tells the story of how a client should expect a unique perspective when working with her.
